The Royal Show

Tina, Tina, you just couldn’t resist, could you? You are trying to revamp Newsweek (see my previous post) and are slowly turning it into a British tabloid, a real royal treat. The latest issue features, who else, Kate the princess-what’s-her-name. And you give that story eight (!) pages, in a world, as you so adequately put it on the cover, which has “gone to hell.”

You managed, after just a few weeks, to turn this venerable news magazine into a skimpier version of Vanity Fair and Talk Magazine combined. And the royal wedding hasn’t even happened yet. God help us at the end of the month, when you will be covering it all. Will you write another royal biography, say, The Kate Chronicles as well?

But maybe your approach will get Newsweek more ad pages. After all, your magazine has lost the most ad pages among the major magazines, and the meager the content, the better the ads.

I, for one, won’t be reading Newsweek any longer: After 15 years, I have grudgingly canceled my subscription. I am reading Time Magazine now. Their latest cover is about the Civil War. Hmm.

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Tekla Szymanski

Tekla is a New-York based independent content strategist and front-end web developer, a multilingual journalist, writer and editor (both offline and online).

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