Every day, more than 1.3 million Android devices are activated globally — far more than the number of babies born each day. By 2016, there will be 1 billion smartphone users on the planet, with 257 million mobile phones and 126 million tablets used in the U.S. alone. And before the end of the year, more internet-connected mobile devices will roam the earth than people. Users are leaving their desktops behind, with more than half of all website traffic coming from handhelds now, and many users, especially in the Third World, have only their phones to connect to the Internet. [Sources: Cicso and Forrester Research as analyzed by TheNextWeb]
So, the better your website looks and functions on a small device, the more future-proof it will be. And especially if your company caters to women, think mobile first: a recent survey found that more women use smartphones than men (58% vs. 42%).
Successful brands have revamped their online presence to work on any device, be it desktop, tablet or mobile. We all crave communications that work everywhere — and we want to shop anywhere on the go. Web design is changing in the mobile age and adopting full tablet and mobile functionality. But why stop there? Since users want clean, simple, smart and scaled-down interfaces on their handhelds that load content quickly — why would they want anything different when returning to their desktops? Less is more on all platforms — and good content always matters.