Forkly, Mingly and Grovo. Twitter with its tweets and peeps. Digg, reddit, Bebo and Mixi. Tumblr, Flickr and folkd. Oovoo and Zoomr. Prezi and scribd. Badoo, Rapt, Mubi and Wooxie. Spotify, Blippy and Twilio. Zynga, Scribd and Tsy.
Pet names? No, all are real companies, social media and web 2.0 platforms — some better some worse, some useful some mere copycats and others just a waste of time. But they have one thing in common: Their names are pretentious and annoying. Spelled lower case or upper case and backward and what not. I am not really sure anymore. Web 2.0 galore. Well done!
To all you Silicon Valley and Alley cats: Enough already. Give it a rest. Don’t try too hard to be original. All you came up with was yet another syllable in a crowd of too many other similar syllables. But we are able to remember names with more than one syllable, you know. Regardless of what your branding guru says.
Please ditch your babyish sounds. Don’t make us repeat those sounds over and over (and my fellow peeps, let’s stop using them as verbs), as in: “Hey, have you digged (dug?) and pinned my flickr pix, shared them with your Mingly contacts and oovooed about them? xoxo”